Dscoop, the global and user-driven community of HP Industrial Print customers and partners, has announced three keynotes for Edge Long Beach as the flagship annual event heads to the California coast in May 2025.

Skateboard legend Tony Hawk, award-winning entrepreneur Daymond John, and HP executive Antonio Lucio will take the stage at different times during the event. Their energy, innovation and sharing spirit mirror the global Dscoop community, which now includes more than 20,000 people worldwide across 90+ countries.

Hawk embodies resilience, innovation and the pursuit of passion. As a skateboarding pioneer and successful entrepreneur, he’s transformed a niche sport into a global phenomenon. His story of perseverance, adaptability and pushing boundaries will inspire and delight attendees. Meanwhile, John will discuss lessons from his journey as a self-made entrepreneur and investor. Known for founding clothing brand FUBU and his role on the TV show “Shark Tank,” he’ll offer a message of perseverance, strategic thinking and innovation. Finally, Lucio is executive VP and chief marketing and corporate affairs officer at HP. He’ll draw upon his experience as a transformative marketing leader and global brand strategist for HP, where he has driven innovative campaigns that prioritize inclusion, sustainability and purpose.

“Simply put, everyone is stoked for these keynotes,” says Dscoop executive director Peter van Teeseling, playing off the event’s “The Next Wave” theme. “This is a lively and fun community of print mavericks, and there’s incredible energy anytime Dscoopers meet in person.”

The keynotes are part of an event designed to energize, support and educate attendees to discover new opportunities to thrive in the digital print space.

“I’ve met so many incredible people through Dscoop, and my career and business have benefited enormously,” states Lee Reed, a manager at ABCO Inc. since 1995, and conference chair for Edge Long Beach. “Alongside other members, I’m honored and excited to help build the agenda for this awesome event.”